EVENT 4820: Sport Event Marketing
Credits: 3. Contact Hours: Lecture 3.
Prereq: EVENT 1710 and Event Management major
Sports Marketing is a specialized course that prepares students to address marketing challenges within the sports industry. The course analyzes sports marketing practices, applications, and strategies while covering key topics including sponsorship, endorsements, licensing, market segmentation, promotional strategies, and emerging industry issues. Students will develop practical skills through four projects that address both sports and entertainment marketing challenges. The curriculum builds knowledge of the nature, contexts, and dynamics of sports marketing while critically examining product, price, promotion, and placement within this specialized field.
(Typically Offered: Fall)