EVENT 5310: Event Business Research Essentials
Credits: 3. Contact Hours: Lecture 3.
Prereq: Instructor Permission for Course
The effective execution of an event necessitates the application of suitable tools and techniques to achieve the event's intended business objectives. This course equips students with the knowledge and skills to cater to the escalating requirement for a structured methodology for conducting event business research and integrating the findings into the strategic decision-making process. Students will be exposed to a comprehensive curriculum that covers research design, measurement, sampling, data collection, processing, analysis, and interpretation, thereby preparing them to navigate the multifaceted challenges of the event industry with poise and proficiency.
(Typically Offered: Fall)