EVENT 5770: Advanced Social Media Marketing in Event Management
Credits: 3. Contact Hours: Lecture 3.
Project-based course that includes analyzing relevant literature in social media and developing, implementing, and assessing an integrated social media marketing strategy in the event planning business marketing plan. Perspective on digital/social/mobile marketing to appreciate its true value to consumers, to managers, and to other corporate stakeholders. Offered odd-numbered years. (Typically Offered: Fall)