FDM 2450: Aesthetics and Brand Image
Credits: 3. Contact Hours: Lecture 3.
Prereq: Fashion Design and Merchandising Undergraduate Majors, FDM 1310, and Credit or Concurrent Enrollment in FDM 2100
Elements and principles of design. Analysis of sensory, expressive, and symbolic aspects that build brand image, with a focus on fashion products and promotional settings.
(Typically Offered: Fall, Spring)