HSPM 2600: Global Tourism Management
Credits: 3. Contact Hours: Lecture 3.
Overview of the global tourism industry: hospitality and related services, destination/ attractions, tourist behaviors, and destination marketing. Introduction to destination mix, socio-economic and cultural impacts of tourism, destination organizations, tourist motivations, destination image, marketing, promotions, tourism distribution system, and the future of tourism. Meets International Perspectives Requirement. (Typically Offered: Fall, Spring)