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MIS 3670: Consultative Problem Solving

(Cross-listed with MKT 3670).
Credits: 3. Contact Hours: Lecture 3.

Prereq: Sophomore classification
Consultative problem-solving approach to address complex problems in marketing and related fields. Topics include problem definition, issue tree dis-aggregation, hypotheses development and the Pyramid Principle. Development of skills such as formulating problems, structuring and prioritizing problems, synthesizing results and communicating intuition from quantitative analyses. (Typically Offered: Fall, Spring)