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MKT 3400: Principles of Marketing

Credits: 3. Contact Hours: Lecture 3.

Prereq: Credit or enrollment in ECON 1010
The role of marketing in society. Markets, marketing institutions, and marketing functions with emphases on product, price, marketing communication, and marketing channel decisions. (Typically Offered: Fall, Spring, Summer)

A major in marketing acquaints students with the managerial decisions and actions that surround the satisfaction of customer needs in the purchase and use of goods and services. Examples of marketing decision areas are product development, pricing, marketing communication, customer relationships, social media, marketing analytics, and personal selling. Completion of the major prepares students for careers such as product manager, marketing analyst, digital marketing specialist, marketing consultant, advertising or promotions manager, marketing researcher, sales representative or manager, social media coordinator, retail management, and special events manager, in the public and private sectors.