MKT 447: Consumer Behavior
(3-0) Cr. 3. F.S.
Prereq: MKT 340
Study of how consumers select, purchase, use, and dispose of goods and services. Includes analyses of how markets and others influence these processes. Application of concepts and methods of the behavioral sciences to marketing management decision making.
...Engineers II Mkt 340 Principles of Marketing Mkt 442 Sales Management, or Mkt 447 Consumer...