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MKT 5010: Marketing

Credits: 3. Contact Hours: Lecture 3.

Prereq: Enrollment in MBA program or Permission of Department
An analytical approach to the study of marketing issues and challenges of business firms and nonprofit organizations. Emphasis on the influence of the global marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; an orientation that ensures sustainability of marketing operations; and the organization's system for planning and controlling its marketing effort.