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MKT 5680: Marketing Analytics

(Cross-listed with MIS 5680).
Credits: 3. Contact Hours: Lecture 3.

Integration of various concepts to solve problems using appropriate tools. Specifically, the course consist of the following three components: (a) help students develop consultative problem-solving skills; (b) introduce various newly developed consumer behavior theories; (c) provide an overview of quantitative models in the field of marketing analytics. Hands-on experiences to enhance skills such as formulating problems, structuring and prioritizing problems, synthesizing results and communicating intuition from complicated analyses. (Typically Offered: Fall, Spring)