Search Results

Search Results for "MKT 6010"

MKT 6010: Seminar in Consumer Behavior

Credits: 3. Contact Hours: Lecture 3.

A rigorous foundation of the major conceptual and methodological paradigms in the consumer-behavior literature. Seeks to aid students in understanding the psychological, sociological, and anthropological roots of consumer behavior research. Read the latest research in the area reported in leading consumer behavior/psychology journals.