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MKT 4430: Strategic Marketing Management

Credits: 3. Contact Hours: Lecture 3.

Prereq: MKT 4440 and (MKT 3420 or MKT 4470)
Analysis of major elements of strategic marketing management. May include case studies or business simulations involving decision making using marketing tools from previous courses. (For marketing majors only.). (Typically Offered: Fall, Spring, Summer)