SMC 3510: Strategic Sports Communication
Credits: 3.
Prereq: JLMC 1100 and Minimum of C+ in JLMC 2010
Students create strategic brand-compliant written, creative and digital content to advocate on behalf of a specific sports team, conference or organization. Communications include game notes, game recaps, social media campaigns and feature stories. Media relations, website management, graphic design, statistics, video production, photography, crisis management and game-day operations will also be addressed.
(Typically Offered: Fall, Spring)