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A M D 467: Consumer Studies in Apparel and Fashion Products

(3-0) Cr. 3. F.

Prereq: A M D 165; (AESHM 340 or MKT 340); (STAT 101 or STAT 104 or STAT 226)
Application of concepts and theories from the social sciences to the study of consumer behavior related to dress, textile and apparel products, and retail experiences. Experience in conducting consumer research.


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