SP CM 417: Campaign Rhetoric
(Cross-listed with POL S). (3-0) Cr. 3. Alt. F., offered even-numbered years.
Prereq: SP CM 212
Backgrounds of candidates for state and national elections; selected speeches and issues; persuasive strategies and techniques of individual speakers.
Speech Communication, a major in the Department of English, helps students develop their understanding and appreciation of the human communication process and enhances their oral and written communication practice. Speech Communication students develop an awareness of the importance of oral communication and listening for success in their personal, civic, and professional lives; become familiar with behavioral research in persuasion; understand how language is used to create social change; develop competent delivery skills; assess the quality of arguments; evaluate information found in research and public discourse; and cultivate rhetorical sensitivity in order to better connect with individuals and audiences. In this way, the program contributes to the humanistic, aesthetic, and critical development of liberally educated students in order to prepare them for full and effective participation in society.