Advertising (ADVRT)

Credits: 3. Contact Hours: Lecture 3.

Historical, social, economic and legal aspects of advertising. Evaluations of advertising research, media, strategy and appeals. Study of the creation of advertising.

(Cross-listed with PR 3010).
Credits: 3. Contact Hours: Lecture 3.

Prereq: ADVRT 2300 or PR 2200
Use of primary and secondary research methods utilizing conventional and online tools for development of successful strategic communications and campaign development for advertising and public relations.

Credits: 3.

Prereq: JLMC 1100; Minimum of C+ in JLMC 2010; Credit in ADVRT/PR 3010
Development and execution of creative advertising materials. Copywriting, art direction and computer applications. Creative strategy development, execution and evaluation.

Credits: 3. Contact Hours: Lecture 3.

Prereq: ADVRT 3010/PR 3010
Concepts of media planning and selection in the development, execution and evaluation of advertising campaigns. Characteristics and capabilities of the advertising media. Utilization of online digital tools for market segmentation, uncovering consumer buying behaviors and attitudes, and media audience analysis.

Credits: 3. Contact Hours: Lecture 3.

Prereq: JLMC 1100; Minimum of C+ in JLMC 2010; Credit in ADVRT/PR 3010
Fundamentals of account management with emphasis on leadership, sales techniques, relationship building, presentation skills, and strategic thinking. Includes aspects of agency communications, team building, client management, evaluating creative concepts and media plans, and developing strategic proposals and campaign recommendations.

Credits: 3. Contact Hours: Lecture 3.

Prereq: Minimum of C+ in ADVRT 3340 or ADVRT 3360 and Advertising Major
Development of advertising campaigns including primary and secondary research, target audience analysis, campaign strategy, media planning, budgeting and creative execution. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 3.

Prereq: Minimum of C+ in ADVRT 3340 or Non-Majors with Instructor Permission
Advanced advertising writing and design. May include campaign development for competitions. Other projects include creative development in a variety of media for an online digital portfolio. (Typically Offered: Spring)

(Cross-listed with JLMC 4730/ PR 4730).
Credits: 3. Contact Hours: Lecture 3.

Prereq: Sophomore classification
The strategic use of social media, from both an advertising and public relationship standpoint, to the advantage of a client or organization. Examination and analysis of the social media space from a business perspective. Best practices in the areas of strategic planning, tactical execution, and measurement of social media platforms via online digital tools. (Typically Offered: Fall, Spring)

(Cross-listed with JLMC 4960X/ PR 4960X/ SMC 4960X).
Credits: 1-3. Repeatable, maximum of 9 credits.

Prereq: JLMC 2010
Tour, study and produce professional content while traveling internationally or within the United States. Location and duration of trips will vary. Pre-trip sessions arranged. Limited enrollment. Trip expenses paid by students. (Typically Offered: Fall, Spring, Summer)

(Cross-listed with JLMC 4970/ PR 4970/ SMC 4970).
Credits: 1-3. Contact Hours: Lecture 3.
Repeatable, maximum of 6 credits.

Prereq: Junior classification
Seminars or one-time classes on topics of relevance to students in communication. See Schedule of Classes for topics.