Courses
Courses primarily for undergraduates:
Credits: 3. Contact Hours: Lecture 3.
Introduction to public relations in business, government and non-profit organizations; functions, processes, and management; ethics, public opinion and theory.
Credits: 3. Contact Hours: Lecture 3.
Introduction to public relations in business, government and non-profit organizations; functions, processes, and management; ethics, public opinion and theory.
Credits: 3. Contact Hours: Lecture 3.
Prereq: ENGL 2500; Sophomore classification
Communication and publicity fundamentals and the use of media for publicity purposes. Not available to Greenlee School majors.
Credits: 3. Contact Hours: Lecture 3.
Prereq: ENGL 2500; Sophomore classification
Communication and publicity fundamentals and the use of media for publicity purposes. Not available to Greenlee School majors.
Credits: 3.
Prereq: JLMC 1100; Minimum of C+ in JLMC 2010; Credit or concurrent enrollment in ADVRT 3010/PR 3010
Developing and writing public relations materials with an emphasis on media relations and news. Tactics include media kits, newsletters, digital media content, and speeches.
Credits: 3.
Prereq: JLMC 1100; Minimum of C+ in JLMC 2010; Credit or concurrent enrollment in ADVRT 3010/PR 3010
Developing and writing public relations materials with an emphasis on media relations and news. Tactics include media kits, newsletters, digital media content, and speeches.
Credits: 3. Contact Hours: Lecture 3.
Prereq: JLMC 2010
Combining critical journalism skills with persuasive tactics of public relations and advertising to tell inspiring brand stories. Introduction to transmedia storytelling that tells compelling stories shared with and by diverse audiences.
(Typically Offered: Fall, Spring)
Credits: 3. Contact Hours: Lecture 3.
Prereq: JLMC 2010
Combining critical journalism skills with persuasive tactics of public relations and advertising to tell inspiring brand stories. Introduction to transmedia storytelling that tells compelling stories shared with and by diverse audiences.
(Typically Offered: Fall, Spring)
Credits: 3. Contact Hours: Lecture 3.
Prereq: PR 2200
Public relations strategies and tactics for crisis situations to protect and recover an organization's reputation: public behavior in crisis, crisis assessment, crisis communication plan, media training for leaders and spokespersons, apology strategy, corporate social responsibility, rumor in social media and reputation management.
Credits: 3. Contact Hours: Lecture 3.
Prereq: PR 2200
Public relations strategies and tactics for crisis situations to protect and recover an organization's reputation: public behavior in crisis, crisis assessment, crisis communication plan, media training for leaders and spokespersons, apology strategy, corporate social responsibility, rumor in social media and reputation management.
Credits: 3. Contact Hours: Lecture 3.
Prereq: Advertising, Journalism and Mass Communication, Public Relations, and Sports Media and Communications Major and ADVRT 3010 or PR 3010 and minimum of C+ in PR 3210
Research, develop, and implement strategic public relations campaigns for business, government, non-profit, or education.
Credits: 3. Contact Hours: Lecture 3.
Prereq: Advertising, Journalism and Mass Communication, Public Relations, and Sports Media and Communications Major and ADVRT 3010 or PR 3010 and minimum of C+ in PR 3210
Research, develop, and implement strategic public relations campaigns for business, government, non-profit, or education.