Sports Media and Communication (SMC)

Credits: 3. Contact Hours: Lecture 3.

Exploration of the essential principles behind the interaction of sports and media communication. Students will understand the processes that shape how sports are portrayed, promoted, and analyzed in the media, increase their awareness of decision-making strategies within the industry, and engage in opportunities to apply theoretical concepts to practical scenarios surrounding sports media content. (Typically Offered: Fall, Spring)

Credits: 3.

Prereq: JLMC 1100 and Minimum of C+ in JLMC 2010
Hands-on experiences develop skills needed to write various forms of sports journalism and to provide play-by-play and color commentating duties for radio and TV sports broadcasts. Reviews history of sports media and its development from the early days of print sports coverage and radio broadcasting to modern multimedia sports coverage, including social media and podcasting. (Typically Offered: Fall, Spring)

Credits: 3.

Prereq: JLMC 1100 and Minimum of C+ in JLMC 2010
Students create strategic brand-compliant written, creative and digital content to advocate on behalf of a specific sports team, conference or organization. Communications include game notes, game recaps, social media campaigns and feature stories. Media relations, website management, graphic design, statistics, video production, photography, crisis management and game-day operations will also be addressed. (Typically Offered: Fall, Spring)

Credits: 3.

Prereq: SMC 3040
Analysis and understanding of the processes and procedures in sports broadcast production. Students will explore the basics of creating engaging sports broadcasts for different platforms, with equal emphasis on established techniques and emerging trends. (Typically Offered: Fall, Spring)

Credits: 3. Contact Hours: Lecture 2, Laboratory 2.

Prereq: SMC 3040
Reporting and writing about economic, regulatory and topical issues that shape and affect recreational, amateur and professional sports at the local, national and international levels. Developing stories for appropriate platforms. Issues may include those related to financial models, health and equity, including organizational, athlete and fan experiences. (Typically Offered: Fall, Spring)

(Cross-listed with ADVRT 3730X/ PR 3730X/ JLMC 3730X).
Credits: 3. Contact Hours: Lecture 3.

Prereq: Sophomore Standing.
Overview of the evolution of the magazine and digital publishing industries with a focus on editorial philosophies and planning, social influence, demographics, legal and ethical considerations, design principles, and production. Analysis of specialized content created for targeted audiences and delivered through traditional, digital, social, and emerging platforms. Emphasis on revenue streams and market considerations, including advertising, sponsored content, commerce, circulation, premium special issues, brand licensing, and events. This course will be offered in the fall semester of even-numbered years. (Typically Offered: Fall)

(Cross-listed with ADVRT 3900/ PR 3900/ JLMC 3900).
Credits: 1-3. Repeatable, maximum of 6 credits.

Prereq: (Minimum of C+ in JLMC 2010; JLMC major or ADVRT major or PR major or SMC major)
Check with Greenlee School for course availability.No More Than 3 Credits In JLMC/ADVRT/PR 3900 May Be Applied Toward Major Requirements For Graduation. (Typically Offered: Fall, Spring)

(Cross-listed with ADVRT 3910/ PR 3910/ JLMC 3910).
Credits: 1. Contact Hours: Lecture 1.
Repeatable, maximum of 6 credits.

Focused short courses on timely concepts. Check with Greenlee School for course availability. Offered on a satisfactory-fail basis only.

Credits: 3. Contact Hours: Lecture 3.

Exploration of how digital technology constantly changes advertising, journalism and public relations practices in the sports media industry. Examination of sociological, political, legal, ethical and technological issues in high school, collegiate, and professional sports. (Typically Offered: Fall, Spring)

(Cross-listed with ADVRT 4900/ PR 4900/ JLMC 4900).
Credits: 1-30. Repeatable.

Prereq: Junior or Senior classification; Instructor Permission
Projects during which students may study problems associated with a medium, a professional specialization, a philosophical or practical concern, a reportorial method or writing technique, or a special topic in their field. Credit is not given for working on student or professional media without an accompanying research component. Graduation Restriction: No more than 3 credits of ADVRT/JLMC/PR/SMC 4900 may be used toward a degree in the Greenlee School.

Credits: 1-3. Repeatable, maximum of 3 credits.

Prereq: JLMC 2010 and Permission of Instructor
Students enrolled in the practicum would complete hands-on and professional-level experience in the sports media and communication field. With pre-approval from the course advisor/instructor, a student can choose to work in collaboration with a range of sports- and/or media-related organizations, dependent on the project's needs and skill set of the student. (Typically Offered: Fall, Spring)

Credits: 3.

This capstone course provides students an immersive learning experience in strategic sports communication. Students will create strategic written, digital and social media content to support a local, regional or national athletic event as well as help manage media relations efforts during the event. Following the event, students will evaluate the hands-on experience and present their results to the client. (Typically Offered: Fall, Spring)

Credits: 3.

Prereq: SMC 3040 and SMC major
Students synthesize knowledge, ideas, courses and experiences of their undergraduate program with a multidisciplinary, project-based learning approach. During this intensive culmination of their academic work, students explore complex subjects and real-world issues related to the philosophical, sociological, ethical and legal aspects of sports communication. This process enables students to demonstrate research, critical thinking, creative and communication skills needed to prepare for careers in an integrated media environment. (Typically Offered: Fall, Spring)

(Cross-listed with JLMC 4960X/ PR 4960X/ ADVRT 4960X).
Credits: 1-3. Repeatable, maximum of 9 credits.

Prereq: JLMC 2010
Tour, study and produce professional content while traveling internationally or within the United States. Location and duration of trips will vary. Pre-trip sessions arranged. Limited enrollment. Trip expenses paid by students. (Typically Offered: Fall, Spring, Summer)

(Cross-listed with JLMC 4970/ PR 4970/ ADVRT 4970).
Credits: 1-3. Contact Hours: Lecture 3.
Repeatable, maximum of 6 credits.

Prereq: Junior classification
Seminars or one-time classes on topics of relevance to students in communication. See Schedule of Classes for topics.

(Cross-listed with ADVRT 4990A/ PR 4990A/ JLMC 4990A).
Credits: 3.

Prereq: ([JLMC major; JLMC 1100; minimum of C+ in JLMC 3020 or JLMC 3030] or [ADVRT major; JLMC 1100; ADVRT 3010 or PR 3010; minimum of C+ in JLMC 2010] or [PR major; JLMC 1100; ADVRT 3010 or PR 3010; minimum of C+ in PR 3210] or [SMC major; JLMC 1100; SMC 3040]); Advisor Approval
Initial, required internship. A 300-hour (for 3 credits) internship in the student's specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors. Offered on a satisfactory-fail basis only.

(Cross-listed with ADVRT 4990B/ PR 4990B/ JLMC 4990B).
Credits: 1-3. Repeatable.

Prereq: ([JLMC major; JLMC 1100; minimum of C+ in JLMC 3020 or JLMC 3030] or [ADVRT major; JLMC 1100; ADVRT 3010 or PR 3010; minimum of C+ in JLMC 2010] or [PR major; JLMC 1100; ADVRT 3010 or PR 3010; minimum of C+ in PR 3210] or [SMC major; JLMC 1100; SMC 3040]); Advisor Approval
Optional internship in the student's specialization. Assessment based on employer evaluations, student reports and faculty reviews. Available only to Greenlee School majors. Offered on a satisfactory-fail basis only. (Typically Offered: Fall, Spring, Summer)