AMD 3770: Visual Presentation and Promotions
Credits: 3. Contact Hours: Lecture 3.
Prereq: AMD 2450 or AESHM 3420 and AMD 2100 and AESHM 3400 or MKT 3400
Principles of visual aspects of brand development and management; emphasis on branding, visual merchandising, design/layout of retail spaces. Includes applications such as visual communication and documentation using Adobe Creative Suite(R), hands-on display projects, and brand case studies.
(Typically Offered: Fall, Spring)