ENTSP 4580: New Product Marketing
(Cross-listed with MKT 4580).
Credits: 3. Contact Hours: Lecture 3.
Prereq: MKT 3400
A project-driven course focused on the knowledge and skills needed to successfully develop and launch product or service innovations into today's competitive marketplace. From need identification through concepting, evaluation, and introduction, this course applies foundational marketing principles and processes along with new concepts such as pricing and forecasting. Student teams will work to turn opportunities and ideas into viable businesses, in collaboration with students studying new product design/development in other colleges.
(Typically Offered: Fall, Spring)