MKT 3680: Marketing Analytics
(Cross-listed with MIS 3680).
Credits: 3. Contact Hours: Lecture 3.
Prereq: MKT 3400 and STAT 2260 or equivalent
Use of different tools to conduct various analyses to support marketing strategies. Topics include data visualization and exploration, forecasting, social media analytics and other marketing techniques. Development of skills such as structuring problems, and synthesizing results from quantitative analyses.
(Typically Offered: Fall, Spring)