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MKT 4480: Global Marketing

Credits: 3. Contact Hours: Lecture 3.

Prereq: MKT 3400
Marketing from a global perspective and familiarity with the problems and perspectives that global companies face. Concepts and principles of marketing strategies, market assessment, identify marketing opportunities, entry decision, emerging markets, effects of political, legal, economic and cultural environments, and decisions relating to segmentation, positioning, branding, product, price, distribution and promotions in a global setting. (Typically Offered: Fall, Spring)