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MKT 4550X: Managing for Creativity and Innovation

(Dual-listed with MKT 5550X).
Credits: 3.

Prereq: MKT 3400
Understanding the managerial space between how people enhance their individual creativity and the deployment of human and technology resources at group and department levels. Each class session focuses on a different managerial practice (e.g., hiring, assembling teams, job assignments) and how to enhance organizational creativity through them. Psychological and social factors applicable to those practices and that impinge on creativity will be discussed, and business cases related to the practices will be used to close the gap between theory and practice. (Typically Offered: Spring)