MKT 3620: Digital Marketing
Credits: 3. Contact Hours: Lecture 3.
Prereq: MKT 3400
A survey course that explores key topics and competencies that will help formulate a digital marketing strategy and power a digital marketing campaign. Digital marketing is a broader toolkit that includes search engine marketing (SEM), search engine optimization (SEO), content marketing, mobile marketing, email marketing, landing page optimization, social media marketing, and more.
(Typically Offered: Fall, Spring, Summer)