MKT 3670: Consultative Problem Solving
(Cross-listed with MIS 3670).
Credits: 3. Contact Hours: Lecture 3.
Prereq: Sophomore classification
Consultative problem-solving approach to address complex problems in marketing and related fields. Topics include problem definition, issue tree dis-aggregation, hypotheses development and the Pyramid Principle. Development of skills such as formulating problems, structuring and prioritizing problems, synthesizing results and communicating intuition from quantitative analyses.
(Typically Offered: Fall, Spring)