MKT 4510: Omnichannel Marketing
Credits: 3. Contact Hours: Lecture 3.
Prereq: MKT 3400
Focuses on marketing channels, the downstream part of a value chain, companies that come together to bring products and services from their point of origin to the point of consumption. Topics include channel institutions, channel design, channel coordination and implementation. Highlights international and technological aspects of marketing channels so that students can successfully develop and manage marketing channels in a contemporary business environment.
(Typically Offered: Fall, Spring)