MKT 4520: Sales Enablement Tools and Technology
Credits: 3. Contact Hours: Lecture 3.
Prereq: MKT 3400
An applied study of the concepts, practice, and technical skills required to perform meaningful analytics in support of professional selling. Topics include: nature and aims of sales analytics; customer relationship management platform basics; sales data structure; data visualization; dashboard construction; predictive analytics; artificial intelligence.
(Typically Offered: Fall)