MKT 4570X: Digital Marketing Applications in Customer Journey
Credits: 3. Contact Hours: Lecture 3.
Prereq: MKT 3400
When visitors interact with your brand (e.g., website), you want to ensure that they have the most memorable and satisfying experience as possible. A customer journey is a story about your users and their interactions along the various touchpoints as they interact with your organization. Customer journey mapping can shorten and personalize the journey, resulting in a more positive experience. Learn how to build awareness, increase consideration, get conversion, enhance retention, and get customer advocacy so that you lay the foundation for a successful and profitable customer journey. These are sought after skills are key to a digital marketer.
(Typically Offered: Fall)