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Public Relations

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    PUBLIC RELATIONS

    http://www.greenlee.iastate.edu/  

    The public relations major provides students with the concepts, skills and expertise needed to help organizations build mutually beneficial relationships with diverse publics. The knowledge and tools students develop through the PR curriculum ensure they can enter fields such as corporate communication, government affairs, and public relations firms. Coursework in this major focuses on writing, research, digital and emerging media, and professional abilities. Students are required to complete a capstone internship experience to practice and refine their skills.

    The Greenlee School of Journalism and Communication prepares students for communication fields. The school offers four majors:

    In addition, the Greenlee School offers a 4+1 program allowing students to complete their B.A. or B.S. and earn an M.S. in journalism and mass communication in fewer semesters.

    Professional skills are taught and practiced alongside academic requirements using the latest technology and leading-edge communication trends and methods.

    Founded in 1905, the unit was one of the first journalism programs to be accredited in 1948 and continues to be one of the longest continuously accredited programs in the country. Accreditation is based on the principle that students need a broad-based, liberal arts education and solid core courses within the discipline. Students taking one major at the school may not seek an additional major or minor in the school. All students are required to take an additional major or a minor outside the school as an area of expertise.

    Student Learning Outcomes

    Students who major in programs of the Greenlee School of Journalism and Communication are expected to develop competencies in 10 key areas: 

    • Apply the principles and laws of freedom of speech and press, in a global context, and for the country in which the institution that invites ACEJMC is located.
    • Demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications.
    • Demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts.
    • Present images and information effectively and creatively, using appropriate tools and technologies.
    • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
    • Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity.
    • Apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work.
    • Effectively and correctly apply basic numerical and statistical concepts.
    • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
    • Apply tools and technologies appropriate for the communications professions in which they work.