SPORTS MEDIA AND COMMUNICATION
http://www.greenlee.iastate.edu/
The Sports Media and Communication major prepares students for careers on the sidelines, in the broadcast booth, behind the cameras or in a newsroom. Each student will receive hands-on experiences from the outset through practicums, building toward a full-scale internship. Coursework in this major focuses on creating compelling content using industry-standard and emerging digital tools. Each student is required to complete a capstone internship experience to practice and refine relevant skills.
The Greenlee School of Journalism and Communication prepares students for communication fields. The school offers four majors:
- Advertising Bachelor of Arts (ADVRT)
- Journalism and Mass Communication Bachelor of Science (JLMC)
- Public Relations Bachelor of Science (PR)
- Sports Media and Communication Bachelor of Arts (SMC)
Professional skills are taught and practiced alongside academic requirements, using the latest technology and leading-edge communication trends and methods.
Student Learning Outcomes
Students who major in programs of the Greenlee School of Journalism and Communication are expected to develop competencies in 10 key areas:
- Apply the principles and laws of freedom of speech and press in a global context, and for the country in which the institution that invites ACEJMC is located.
- Demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications.
- Demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts.
- Present images and information effectively and creatively, using appropriate tools and technologies.
- Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
- Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity.
- Apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work.
- Effectively and correctly apply basic numerical and statistical concepts.
- Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
- Apply tools and technologies appropriate for the communications professions in which they work.
Additionally, SMC majors will develop competencies to:
- Effectively communicate sports stories across multiple platforms, using appropriate content forms, including writing, audio, video, photography and graphics.
- Critically think about how communication in sports functions within contemporary culture.
- Understand the impact of media rights across the high school, collegiate and professional sports landscapes.