FDM 3750: Omni-Channel Retailing and Retail Technologies
Credits: 3. Contact Hours: Lecture 3.
Prereq: FDM 2750 or AESHM 2870 or AESHM 3400 or MKT 3400
A customer-centric view of marketing with a focus on the retailer-customer relationshipand omni-channel strategies. Analysis and evaluation of integrated retail applicationsand strategies using digital media and retail technology.
(Typically Offered: Spring)