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MKT 4950: Live Cases in Marketing

Credits: 3. Contact Hours: Lecture 3.
Repeatable.

Prereq: MKT 3400
Teamwork with companies to solve their current marketing challenges. Opportunity to gain critical thinking skills, experience with quantitative analysis, client management experience, professional presentation skills, strategies for effective teamwork, practice giving and receiving feedback, and practical marketing experience. Experience will strengthen student resume, make connections with industry, and practice applying marketing concepts in real-world situations. The companies and challenges will be different each semester. Graduation Restriction: Only 3 credits of MKT 4950 may count as a MKT major or minor choice elective. (Typically Offered: Fall, Spring)

Marketing

https://catalog.iastate.edu/collegeofbusiness/marketing/
Marketing serves as the bridge between organizations and consumers. As a marketing major, you will gain insights into customer needs and preferences, utilizing this knowledge to formulate effective marketing strategies that contribute to organizational success. The curriculum will include an in-depth study of consumer behavior, strategic marketing development, and data analysis for informed decision-making. Course topics encompass product management, pricing strategies, promotional activities, and distribution decisions. Additionally, professional B2B sales techniques are covered, with supplementary courses focused on managing sales teams and leveraging sales technology. For those interested in business consulting, specialized courses are also available.