Event Management (EVENT)

(3-0) Cr. 3. F.S.

Overview of the event management industries. Techniques and procedures required for producing successful and sustainable events.

(1-2) Cr. 2. S.

Prereq: Sophomore classification; AESHM 113 or 213; EVENT 271; by application only
Event Management sophomore students will be paired with a professional mentor in the event industry. Students will meet in the class and individually with their professional mentor throughout the spring semester. Students will be assessed on their experience through reflection, presentation, and mentor evaluation.

(2-2) Cr. 3. F.

Prereq: Event Management major
Applications of skills in Adobe Suite and other software technologies. Introduction to design elements used within the event management industry with a focus on digital publishing of marketing and promotional materials, wayfinding, and other stationery items. Face-to-face lecture and laboratory work.

Cr. 3. S.

Prereq: EVENT 171 or EVENT 271
Event management digital channels and platforms, including display advertising, search advertising, social media, and mobile. Students will be introduced to the most popular event management platforms as well as digital event management topics of visual marketing, digital media planning, and content marketing.

(Cross-listed with HSP M). (3-0) Cr. 3. S.

Prereq: HSP M 101
Organization and management of private clubs including city, country, and other recreational and social clubs. Field trip may be required.

Cr. 1-2. Repeatable, maximum of 4 credits. F.S.SS.

Prereq: Freshman or Sophomore Classification. Permission of instructor, advisor, and department chair.
Independent study on topics of special interest to the student, facilitated by approved faculty member. No more than 9 credits of EVENT 290 and EVENT 490 may be applied towards graduation requirements.

(Cross-listed with HSP M). (3-0) Cr. 3. S.

Prereq: HSP M 101 or permission of instructor
Examination of current issues in the attractions and amusement park industry. Emphasis will be placed on development and design along with the functional departments of modern amusement parks and themed attractions.

Cr. 3. F.

Prereq: EVENT 171 or EVENT 271, Event Management major
Overview of the incentive meeting industry. Focus on incentive meeting planning, destination selection, program development, risk management, cultural aspects of destination, incentive meeting execution, and incentive meeting evaluation.

(3-0) Cr. 3. F.S.

Prereq: EVENT 171 or EVENT 271 or equivalent
Organization and management of various types of entertainment venues including clubs, theaters, auditoriums, and arenas.

(3-0) Cr. 3. F.S.

Prereq: EVENT 171 or EVENT 271; AESHM 340
Overview of sales marketing management in the event industry and the role of the professional event sales manager in the marketing process. As an event professional, learn best sales practices to develop your personal selling style, to build on your strengths, and to create a referral business that delivers results. Principles covered include the characteristics and skills necessary for success in sales; strategic planning; sales leadership; analyzing customers and markets; designing and developing the sales force; the importance of relationship building; process management; and measurement, analysis, and knowledge management.

(3-0) Cr. 3. F.S.

Prereq: EVENT 171 or EVENT 271 and junior standing
Application of event management principles to conference and meeting planning. Providing a comprehensive introduction to the key planning elements of the global conference, convention and meetings.

(3-0) Cr. 3. F.S.

Prereq: EVENT 171 or EVENT 271 and Event Management major
Overview of wedding event industry. Focus on wedding planning processes and implementation, design, and business planning and development.

Cr. 3. S.

Prereq: EVENT 171 or EVENT 271, EVENT majors.
Introduction to international sustainable event standards, and how to measure the environmental impact of an event. Topics include ethics, corporate social responsibility (CSR), and sustainability related practices.

Cr. 3. F.

Prereq: EVENT 171 or EVENT 271, Instructor's permission.
The role of Nonprofit Organizations (NPOs) in the United States, and how NPOs secure essential income and help educate donors, guests, and volunteers of the organizational mission. Fundamentals of an event-based fundraising (e.g., a gala dinner) or community-based fundraising (e.g., runs, walks, and rides). Budgeting, marketing outreach, logistics management. Use of strategic tools, such as website and social media, to help increase financial success of a fundraising event.

Cr. 1-3. Repeatable, maximum of 6 credits. F.S.SS.

Prereq: EVENT Junior or Senior Classification and Permission of Instructor
Intensive 2 to 8 week workshop exploration. Topics vary each time offered. Maximum of 6 Event 393 credits can be applied to graduation.

Cr. 3. S.

Prereq: EVENT 171 or EVENT 271, EVENT 371
A comprehensive understanding of the strategies, procedures and nuances of planning and executing multinational and multicultural meetings, expositions, conventions or events held outside of the United States. The international aspects that will be covered include planning, budgeting, logistics, venue selection, risk management, and cross-cultural understanding.

(Dual-listed with EVENT 531). Cr. 3. F.

Prereq: Graduate-level standing
Operational and strategic challenges in the event management industry through directed case studies, roundtable discussions, and industry-related readings. Students will critically evaluate case studies related to event management in areas of event strategy, financial management, event operations, stakeholder development, event design, marketing, and other event topics.

(3-0) Cr. 3. F.S.

Prereq: EVENT 371 and junior standing; permission of instructor.
Advanced application of event management. Provide leadership and communicate direction for production of an event including developing event strategy, financial management, wayfinding, volunteer management, and event marketing. Discussion of fairs, festivals, Olympics, World's Fairs, unplanned events, lifecycle events.

(3-0) Cr. 3. F.S.

Prereq: EVENT 371
Event management production and design elements, including experience design, stakeholder relations, risk management, fundraising and sponsorship, promotion, developing objectives, and evaluation and assessment. Students will develop a conference design proposal to be implemented as part of EVENT 486.

Cr. arr. Repeatable.

Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.

Cr. arr. Repeatable.

Prereq: Program approval
Independent study.

Cr. arr. Repeatable.

Prereq: Program approval.
Independent study.

Cr. arr. Repeatable.

Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.

(Dual-listed with EVENT 431). Cr. 3. F.

Prereq: Graduate-level standing
Operational and strategic challenges in the event management industry through directed case studies, roundtable discussions, and industry-related readings. Students will critically evaluate case studies related to event management in areas of event strategy, financial management, event operations, stakeholder development, event design, marketing, and other event topics.

Cr. 3. S.

Prereq: Graduate standing
Advanced meeting and event planning topics including event strategy, event risk and security management, event financial management, event design, event project management, and event tourism strategy.

(3-0) Cr. 3.

Prereq: Graduate level standing
Creative component as arranged with instructor.

Cr. 3. SS.

Prereq: STAT 401 or a graduate level course in statistics or by permission of instructor
Analysis and application of theories and research methodologies in event management and is designed to strengthen students’ analytical and critical perspectives to evaluate event management research. Multidisciplinary approach to the areas of sports events, festivals and fairs, conventions and tradeshows, mega events, and event tourism.