AMD 3750: Omni-Channel Retailing
Credits: 3. Contact Hours: Lecture 3.
Prereq: AMD 2750 or AESHM 2870 or AESHM 3400 or MKT 3400
A customer-centric view of marketing with a focus on the retailer-customer relationship and omni-channel strategies. Analysis and evaluation of integrated retail applications and strategies using digital media, including store formats, e-commerce, catalog, mobile, crowdsourcing, and social media.
(Typically Offered: Spring)