The science communication certificate provides an opportunity for students to develop their public communication skills, to interface with students and faculty across disciplinary and science-public divides, and to give students an edge in the job market where successful communication with a multitude of stakeholders is essential. As a discipline, science communication brings together theory and practice to communicate scientific information to the public, with an emphasis on two-way and strategic communication with the public.
This certificate is designed to encourage students who are interested in the intersection of science and society to pursue coursework that provides them with the skills to practice public-facing science and effectively engage the public around complex and sometimes controversial scientific topics. In addition, the certificate is designed to facilitate convergence across disciplines and encourage team-based collaboration at the undergraduate level.
The certificate is open to students of any major, but may be of particular value to students who are planning to pursue science, environmental, health or agricultural communication as a career or students pursuing a career in a science, engineering, math and other technical fields interested in strengthening their communication skills.
Objectives
- Encourage students to engage with community members, other students and faculty across interdisciplinary boundaries, diverse backgrounds, and divergent interests.
- Prepare students to communicate scientific findings and technological advances in a clear and compelling manner while also encouraging inclusive communication that acknowledges others’ values and concerns.
- Cultivate students’ understanding of the origins and dynamics of science related controversies and conflicts.
- Challenge students to identify and address scientific misinformation, scientific skepticism, and science denial across social media, blogs, and other social and online networks.
- Prepare students to engage in constructive conversations with diverse audiences over contested science, environmental, health, and agricultural topics.
Student Learning Outcomes
Students who complete the proposed science communication certificate will be able to:
- Create, co-produce, and evaluate public-facing science communication
- Understand and address the ethical, social, cultural, and historical factors that influence both the public communication of science and the rise and spread of science-related controversies
- Promote public and cross-disciplinary understanding of scientific information
- Co-produce knowledge with community stakeholders through public-facing projects
- Create effective and appropriate science messages across diverse and emergent media platforms, addressed to diverse audiences
- Critically analyze science messages addressed to public audiences around science
- Identify and address misinformation across social media, blogs, and other social and online networks
- Engage in constructive conversations about contested science, environmental, health, and agricultural topics
To prepare students for the challenge of communicating effectively at the intersection of science and society, students will take a core of 12-credits from the Greenlee School of Journalism and Communication, the English Department, and the Department of Philosophy and Religious Studies and 9-credits of electives from three tracks: science in practice, science and society, and communication in practice.
The certificate requires 21 credits, where 9 of the credits taken do not fulfill any other requirements for other majors or general education. Students must complete ENGL 2500 before enrolling in the certificate. To successfully complete the certificate, students must submit and receive approval for a final portfolio consisting of a minimum of three applied, public-facing projects developed during or outside of their course work. A cumulative grade point average of at least 2.0 is required in courses taken for the certificate.
Core Courses (12 credits)
| JLMC 2600 | Media Controversies in Science and Technology | 3 |
| PHIL 2060 | Introduction to Logic and Scientific Reasoning | 3 |
| ENGL 3120 | Communicating Science and Public Engagement | 3 |
| JLMC 3470 | Science Communication | 3 |
Electives (9 credits)
Students will take one course from each of the three categories of electives: Science in Practice, Science and Society, and Communication in Practice.
- 6 of the 9 credits must be at the 3000+ level.
- Students who engage in an internship or research experience (including those connected to courses) may seek approval from the steering committee to have this experience counted as an elective course. This experience must include a public-facing communication/outreach component, and the steering committee will decide which of the 3 categories of electives this experience would fulfill. Students who wish to count the internship toward the certificate must track their hours as well as complete a final paper about their experiences.
Science in Practice - select 1 course
Science and Society - select 1 course
| EDUC 3470 | Nature of Science | 3 |
| ENGL 3550 | Literature and the Environment | 3 |
| HIST 3620 | Global Environmental History | 3 |
| HIST 3670 | America Eats | 3 |
| HIST 3830 | Technology, Public Science, and European Culture, 1715-Present | 3 |
| HIST 4820 | Birth, Death, Medicine, and Disease | 3 |
| JLMC 4010 | Mass Communication Theory | 3 |
| JLMC 4740 | Communication Technology and Social Change | 3 |
| JLMC 4760 | World Communication Systems | 3 |
| PHIL 3310 | Moral Problems in Medicine | 3 |
| PHIL 3340 | Environmental Ethics | 3 |
| PHIL 3360 | Bioethics and Biotechnology | 3 |
| PHIL 3430 | Philosophy of Technology | 3 |
| PHIL 3800 | Philosophy of Science | 3 |
| PHIL 3890 | Philosophy of Psychology and Psychiatry | 3 |
| PHIL 4850 | Philosophy of Physics | 3 |
| POLS 2830 | Introduction to Environmental Politics and Policies | 3 |
| POLS 3350 | Science, Technology, and Public Policy | 3 |
| POLS 4430 | Energy Policy | 3 |
| SOC 3820 | Environmental Sociology | 3 |
| SOC 4640 | Strategies for Community Engagement | 3 |
| WGS 3070 | Women in Science and Engineering | 3 |
| ENVS 3200 | Ecofeminism | 3 |
| WGS 3800 | History of Women in Science, Technology, and Medicine | 3 |
| WLC 4840 | Technology, Globalization and Culture | 3 |
Communication in Practice - select 1 course
| COMST 3270 | Persuasion and Social Influence | 3 |
| COMST 4500B | Special Topics in Communication Studies: Health Communication | 3 |
| ENGL 3090 | Proposal and Report Writing | 3 |
| ENGL 3140 | Technical Communication | 3 |
| ENGL 3320 | Visual Communication of Quantitative Information | 3 |
| ENGL 3550 | Literature and the Environment | 3 |
| ENGL 4110 | Technology, Rhetoric, and Professional Communication | 3 |
| ENGL 4770 | Seminar in Technical Communication | 3 |
| ENGL 4870 | Internship in Business, Technical, and Professional Communication | 1-3 |
| LING 1200 | Computers and Language | 3 |
| NREM 3300 | Principles of Interpretation | 3 |
| PR 2200 | Principles of Public Relations | 3 |
| PR 3050 | Publicity Methods | 3 |
| SPCM 2120 | Fundamentals of Public Speaking | 3 |
| SPCM 3100 | Rhetorical Analysis | 3 |
