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AESHM 4740: Entrepreneurship in Human Sciences

Credits: 3. Contact Hours: Lecture 3.

Prereq: AMD 2750 or AESHM 2870 or ACCT 2840 or 3 cr in MKT or permission of instructor
Comprehensive approach to entrepreneurship including concepts of innovation, creativity, opportunity assessment, and business planning. Focus on human sciences-related businesses: retail, service, hospitality, event, food-related, family-owned, rural, and community businesses. Interaction with entrepreneurs, market research, feasibility analysis, business proposals, and business/community outreach and consulting. (Typically Offered: Fall, Spring)