Event Management
Administered by the Department of Apparel, Educational Studies, and Hospitality Management.
Department name changed to Apparel, Events, and Hospitality Management (12-2011)
The program offers study for the degree of Bachelor of Science with a major in event management. The program prepares undergraduate students for careers in leading event and meeting management businesses. Through the major, students gain background and experiences in planning, budgeting, and implementing conferences, meetings, and other special events in the public or private sectors. Course work provides students with a general education plus professional preparation focusing on the concepts and principles involved in meeting and event planning; special event management; budgets and finance; site selection; contracts, vendors, and negotiations; marketing and promotions; food and beverage management; meeting technology; and hospitality law. Supporting courses include foodservice, catering, promotion, brand management, trend analysis, fashion, and resource management. Learning experiences are provided through planning university events such as Dance Marathon, Family Weekend, Student Union Board, and Homecoming, as well as other campus and community events.
Graduates from this program are prepared for careers in event planning (political events, celebrations, education, promotions, commemorations, trade shows, weddings, conferences, corporate events, exhibitions, festivals, philanthropies, entertainment, and conventions) and small business development (entrepreneurship). Graduates demonstrate leadership characteristics and make decisions based on integrating knowledge of financial, human resources, promotion, and event management principles. Students are required to complete an internship in event management prior to graduation.
The AESHM Department offers a minor in event management. The minor can be earned by successfully completing the following for a total of 15 credits.
| 9 credits are required: | 9 | |
| EVENT 271 | Introduction to Event Management | 3 |
| EVENT 371 | Conference and Meeting Planning | 3 |
| EVENT 471 | Special Events Coordination | 3 |
| And six credits of the following: | ||
| Principles of Management in Human Sciences | ||
| Seminar on Careers and Internships | ||
| Hospitality and Apparel Marketing Strategies | ||
| Aesthetics of Consumer Experience | ||
| Supervised Professional Internship | ||
| Entrepreneurship in Human Sciences | ||
| Total Credits | 15 | |
Curriculum in Event Management
Administered by the Apparel, Events, and Hospitality Management Department.
Leading to the degree Bachelor of Science.
Total credits required: 123 including a minimum of 18 credits from the AESHM Department at Iowa State University for the degree. The curriculum in event management prepares students for careers in leading event and meeting management businesses. Courses are required in general education, and the professional area. Students majoring in Event Management are required to earn C- or better in all AESHM and EVENT courses. Communication Proficiency Requirement: Grade of C or better in ENGL 150 Critical Thinking and Communication, and ENGL 250 Written, Oral, Visual, and Electronic Composition.
A minor in event management is available; see requirements under Apparel, Events, and Hospitality Courses and Programs.
Cr. Degree Requirements
Communication Skills
| ENGL 150 | Critical Thinking and Communication | 3 |
| ENGL 250 | Written, Oral, Visual, and Electronic Composition | 3 |
| LIB 160 | Information Literacy | 1 |
| One of the following: | 3 | |
| Introduction to Interpersonal Communication | ||
| Professional Communication | ||
| Fundamentals of Public Speaking | ||
| Total Credits | 10 | |
Natural Sciences and Mathematical Disciplines
| Select one MATH course from: | 3 | |
| Introduction to Probability | ||
| Introduction to Mathematical Ideas | ||
| College Algebra | ||
| Discrete Mathematics for Business and Social Sciences | ||
| Survey of Calculus | ||
| STAT 101 | Principles of Statistics | 4 |
| Natural Sciences | 3 | |
| Select from: Astronomy, Biology, Biochemistry, Chemistry, Ecology, Entomology, Environmental Science, Enviromental Studies, FS HN 101 or FS HN 167, Genetics, Geology, Meteorology, Horticulture, Microbiology, Physics or A M D 204 | ||
| Total Credits | 10 | |
Social Sciences
| ECON 101 | Principles of Microeconomics | 3 |
| 6 credits from the following: | 6 | |
| Principles of Macroeconomics | ||
| Individual and Family Life Development | ||
| Introduction to Psychology | ||
| Developmental Psychology | ||
| Social Psychology | ||
| Introduction to Sociology | ||
| Dress and Diversity in Society | ||
| Total Credits | 9 | |
Humanities
| World Languages and Cultures course suggested OR courses from African and African American Studies, American Indian Studies, Anthropology, Art History, Classical Studies, History, Literature, Philosophy, Religious Studies, Music or Dance Appreciation, Women's Studies, Theater | 6 | |
| Total Credits | 6 | |
Professional Courses
| credits from the following: | 40-43 | |
| Financial Accounting | ||
| Orientation for AESHM | ||
| Professional Development for AESHM | ||
| AESHM 175D | Financial Applications for Retail and Hospitality Industries: Hospitality Management | 2 |
| Principles of Management in Human Sciences | ||
| Seminar on Careers and Internships | ||
| Hospitality and Apparel Marketing Strategies | ||
| Aesthetics of Consumer Experience | ||
| Seminar on Current Issues | ||
| Human Resource Management | ||
| Supervised Professional Internship | ||
| Entrepreneurship in Human Sciences | ||
| Introduction to Event Management | ||
| Conference and Meeting Planning | ||
| Special Events Coordination | ||
| Introduction to the Hospitality Industry | ||
| 3 credits from: | 3 | |
| Legal Environment of Business | ||
| Hospitality Law | ||
| 30 credits from the following: | 30 | |
| Museum Studies | ||
| Consumer Behavior | ||
| Advertising Principles | ||
| Research and Strategic Planning for Advertising and Public Relations | ||
| Supervised Work Experience I: Event Management | ||
| Leadership Experiences and Development (LEAD) | ||
| Creative Thinking and Problem Solving | ||
| Supervised Work Experience II: Event Management | ||
| Fashion Show Production and Promotion | ||
| Retail Merchandising | ||
| Brand Management and Promotions | ||
| Community Leadership: Examination of Social Issues | ||
| Developing Global Leadership: Maximizing Human Potential | ||
| Fashion Show Management | ||
| Studio Fundamentals: Computers | ||
| Entertainment Venue Management | ||
| Fundamentals of Food Preparation | ||
| Wedding Planning and Management | ||
| Food Preparation Laboratory | ||
| Global Tourism Management | ||
| Attractions and Amusement Park Administration | ||
| Hospitality Operations Cost Controls | ||
| Quantity Food Production Management | ||
| Introduction to Wine, Beer, and Spirits | ||
| Introduction to Wine, Beer and Spirits Laboratory | ||
| Fine Dining Management | ||
| Principles of Public Relations | ||
| Publicity Methods | ||
| Management of Organizations | ||
| Business and Professional Speaking | ||
| Total Credits | 75-78 | |
Courses
Courses primarily for undergraduates:
EVENT 271. Introduction to Event Management.
(2-2) Cr. 3.
F.S.SS.
Prereq: HSP M 101
Overview of the event management industries. Techniques and procedures required for producing successful and sustainable events.
EVENT 289. Contemporary Club Management.
(Cross-listed with HSP M). (2-0) Cr. 2.
F.S.
Prereq: HSP M 101
Organization and management of private clubs including city, country, and other recreational and social clubs. Field trip may be required.
EVENT 320. Attractions and Amusement Park Administration.
(Cross-listed with HSP M). (3-0) Cr. 3.
S.
Prereq: HSP M 101 or permission of instructor
An examination of current issues in the attractions and amusement park industry will be conducted. Emphasis will be placed on development and design along with the functional departments of modern amusement parks and themed attractions.
EVENT 333. Entertainment Venue Management.
(3-0) Cr. 3.
F.S.
Prereq: EVENT 271 or equivalent
Organization and management of various types of entertainment venues including clubs, theaters, auditoriums, and arenas.
EVENT 371. Conference and Meeting Planning.
(2-2) Cr. 3.
F.S.
Prereq: EVENT 271
Application of event management principles to conference and meeting planning, trade shows, and conventions focusing on budget development, resource allocation, promotion, hospitality, and professional development.
EVENT 373. Wedding Planning and Management.
(3-0) Cr. 3.
F.S.
Prereq: EVENT 371 and Event Management major
Overview of wedding event industry. Focus on wedding planning processes and implementation, design, and business planning and development.
EVENT 471. Special Events Coordination.
(2-2) Cr. 3.
F.S.
Prereq: EVENT 371; permission of instructor.
Advanced application event management. Provide leadership and communicate direction for production of an event including developing budgets, publicity, advertising, fund raising, choreography, staging, lighting, and food.
EVENT 490. Independent Study.
Cr. arr.
Repeatable.
Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.
EVENT 490B. Independent Study: Conferences.
Cr. arr.
Repeatable.
Prereq: Program approval
Independent study.
EVENT 490C. Independent Study: Special Events.
Cr. arr.
Repeatable.
Prereq: Program approval.
Independent study.
EVENT 490D. Independent Study: Event Management.
Cr. arr.
Repeatable.
Prereq: Sections B-D: Program approval; Section H: Full membership in Honors Program
Independent study.
