A major in marketing acquaints students with the managerial decisions and actions that surround the satisfaction of customer needs in the purchase and use of goods and services. Examples of marketing decision areas are product development, pricing, marketing communication, customer relationships, social media, marketing analytics, and personal selling. Completion of the major prepares students for careers such as product manager, marketing analyst, digital marketing specialist, marketing consultant, advertising or promotions manager, marketing researcher, sales representative or manager, social media coordinator, retail management, and special events manager; in the public and private sectors.
Undergraduate Major in Marketing
For undergraduate curriculum in business, major in marketing.
The Department of Marketing offers a major in marketing. Students will complete the general education requirements (including business foundation courses), supporting courses/major prerequisites, business core requirements for the bachelor of science (BS) degree, and 18 additional credits in the major.
The instructional objective of the Marketing major is to provide knowledge of the marketing process and an understanding of its functions. Students are expected to develop decision-making skills, computational skills, and communication skills with appreciation for global marketplace and ethical concerns.
For more information on the undergraduate major in Marketing, please visit: https://ivybusiness.iastate.edu/degree/marketing/
Student Learning Outcomes
Upon graduation, undergraduate students majoring in Marketing will:
- Be effective communicators
- Be effective collaborators
- Be problem solvers
- Understand business concepts
- Recognize ethical and legal responsibilities to organizations
Curriculum:
Required and elective marketing major courses can be combined into two distinct tracks: marketing analytics, and marketing management.
NOTE: If you are interested in sales, the Marketing department offers an undergraduate certificate in Professional Sales. The Professional Sales Certificate has different required Marketing courses, and a host of different electives that are available from departments around campus. For more information on the undergraduate certificate in Professional Sales, please visit: https://catalog.iastate.edu/collegeofbusiness/marketing/#undergraduatecertificatetext
In addition to the basic business degree requirements (https://catalog.iastate.edu/collegeofbusiness/#curriculuminbusinesstext), marketing majors must also complete the following:
| Required Courses (9 credits): | ||
| MKT 444 | Fundamentals of Marketing Analytics | 3 |
| MKT 342 | Foundation Of Personal Selling # | 3 |
| MKT 443 | Strategic Marketing Management | 3 |
| Elective Courses (9 credits): | ||
| Select 9 credits of Marketing department courses, OR select one of the two Marketing elective TRACKS described below. | ||
| Optional Digital Marketing and Marketing Analytics Track (9 credits) | ||
| Select 9 credits: | ||
| MKT 361 | Social Media Marketing Strategy | 3 |
| MKT 362 | Digital Marketing | 3 |
| MKT 363X | Creative Tools for Digital Marketing | 3 |
| MKT 368 | Marketing Analytics | 3 |
| MKT 445 | Customer Relationship Management | 3 |
| MKT 452 | Sales Enablement Tools and Technology | 3 |
| MKT 456X | Digital Marketing Analytics | 3 |
| MKT 457X | Digital Marketing Applications in Customer Journey | 3 |
| Optional Marketing Management Track (9 credits) | ||
| Select 9 credits: | ||
| MKT 351 | Services Marketing | 3 |
| MKT 361 | Social Media Marketing Strategy | 3 |
| MKT 362 | Digital Marketing | 3 |
| MKT 367 | Consultative Problem Solving | 3 |
| MKT 410 | Promotional Strategy | 3 |
| MKT 442 | Sales Management # | 3 |
| MKT 447 | Consumer Behavior | 3 |
| MKT 448 | Global Marketing | 3 |
| MKT 450 | Advanced Professional Selling # | 3 |
| MKT 451 | Omnichannel Marketing | 3 |
| MKT 453 | Brand Management | 3 |
| MKT 454 | Entrepreneurial Marketing | 3 |
| MKT 455X | Managing for Creativity and Innovation | 3 |
| MKT 458X | New Product Marketing | 3 |
| MKT 484 | Technology, Globalization and Culture | 3 |
| MKT 492 | Comparative Marketing | 3 |
| MKT 495 | Live Cases in Marketing * | 3 |
- *
Only 3 credits of MKT 495 may count as a Marketing major choice elective.
- #
Required courses for the undergraduate certificate in Professional Sales. See the Undergraduate Certificate tab above for more information.
The X designation after a course number indicates this is an experimental course offered by the Department. Although in an experimental phase, these courses are open for registration just the same as permanent courses listed in the course catalog and count as elective choices in the major.
Students are limited to three business majors/degrees/minors within the Ivy College of Business. This limit is on business majors/degrees/minors only, and does not apply to multiple majors/degrees/minors taken outside the Ivy College of Business.
Marketing, B.S.
Sample 4-Year Plan (Your plan may differ)
| Freshman | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BUSAD 102 or 103 | 1 | ECON 102 | 3 |
| ECON 101 | 3 | STAT 226 | 3 |
| COM S 113 | 3 | HUM/SOC SCI | 3 |
| ENGL 150 | 3 | ACCT 284 | 3 |
| MATH 150 | 3 | SP CM 312 | 3 |
| LIB 160 | 1 | BUSAD 203 | 1 |
| 14 | 16 | ||
| Sophomore | |||
| Fall | Credits | Spring | Credits |
| ACCT 285 | 3 | MKT 342 | 3 |
| MKT 340 | 3 | Core Business Course | 3 |
| MATH 151 | 3 | ACCT 215 | 3 |
| ENGL 250 | 3 | Global/International Perspective@ | 3 |
| Natural Science | 3 | HUM/SOC SCI | 3 |
| 15 | 15 | ||
| Junior | |||
| Fall | Credits | Spring | Credits |
| PHIL 230 | 3 | MKT Elective | 3 |
| MKT 444 | 3 | Core Business Courses | 6 |
| Core Business Course | 3 | Global/International Perspective@ | 3 |
| US Diversity# | 3 | General Elective | 3 |
| MKT Elective | 3 | ||
| 15 | 15 | ||
| Senior | |||
| Fall | Credits | Spring | Credits |
| MKT Elective | 3 | MKT 443 | 3 |
| ENGL 302 | 3 | MGMT 478* | 3 |
| Core Business Courses | 6 | HUM/SOC SCI | 3 |
| General Elective | 5 | General Electives | 6 |
| 17 | 15 | ||
| Total Credits: 122 | |||
- @
Courses in these requirements may also be used as Global Perspective.
- #
US Diversity courses may be used to satisfy HUM/SOC SCI.
- *
Must have credit or enrollment in all core courses listed above, except for MGMT 372, plus senior standing, in order to enroll in MGMT 478.
Graduation Requirements:
1. Grade of “C” or higher in at least 30 credits of Core and Major courses.
2. 42 credits of 300+ level courses from a four-year institution.
3. 50% of required Business courses must be earned at ISU.
4. At least 32 credits and the LAST 32 credits must be earned at ISU (exceptions for study abroad and internship may be requested).
5. 122 Credits minimum and a Cumulative GPA of at least 2.00 with no quality point deficiencies.
6. A grade of C or better in ENGL 250 required, and also in one other required ENGL course.
7. All 300-level and higher business credits must be earned at a four-year college.
8. Multiple business majors must have at least 15 distinct credits in each of the major requirements; when applicable, one course can be shared between business majors; see your advisor regarding multiple business degree requirements.
Undergraduate Minor in Business and Technology Consulting
The Department of Marketing offers a minor in Business and Technology Consulting, which is available to all undergraduate students at Iowa State University.
Management consulting is a profession that constantly attracts top talents across the world. By working with different clients to solve complex problems every day, consultants have many exclusive opportunities to interact with senior executives, build a broad range of business expertise in different industries, and drive influential decision-making. As a result, many consultants experience faster career progression and end up becoming influential leaders or successful entrepreneurs. To prepare students for this exciting and challenging career, our business and technology consulting minor will guide you through a set of core courses, the majority of which contain significant experiential learning components. This training ensures that students leave the minor ready to become adaptable consultants equipped with robust problem-solving, communication, and leadership skills.
The minor requires 15 credits from an approved list of courses, including at least 6 credits in courses numbered 300 or above taken at Iowa State University with a grade of C or higher. The minor must include at least 9 credits that are not used to meet any other department, college, or university requirement. Students with declared majors have priority over students with declared minors in courses with space constraints.
| Required Courses (6 credits): | ||
| MKT 367 | Consultative Problem Solving | 3 |
| MIS 310 | Information Systems Analysis ^ | 3 |
| or MKT 342 | Foundation Of Personal Selling | |
| Required Experiential Learning Course (3 credits): | ||
| Choose one of the following courses... | ||
| MIS 495 | Executive Presentation and Analysis | 3 |
| SCM 495 | Executive Analysis and Presentations | 3 |
| MKT 495 | Live Cases in Marketing | 3 |
| Elective Courses (6 credits): | ||
| Select TWO elective courses from the list below. Students are encouraged to take electives that best align with their chosen course of study or projected career path. | ||
| SCM 340 | Project Management | 3 |
| SCM 424 | Process Management, Analysis, and Improvement | 3 |
| SCM 440 | Supply Chain Information Systems | 3 |
| SCM 450 | Enterprise Resource Planning Systems in Supply Chain | 3 |
| MIS 320 | Database Management Systems | 3 |
| MIS 435 | Cybersecurity in Business | 3 |
| MIS 436 | Introduction to Business Analytics * | 3 |
| MKT 368 | Marketing Analytics | 3 |
| MKT 445 | Customer Relationship Management | 3 |
| MGMT 320 | Corporate Entrepreneurship | 3 |
| MGMT 473 | Evidence-Based Decision Making in Human Resource Management | 3 |
| FIN 415 | Business Financing Decisions | 3 |
| FIN 435 | Venture Capital, Private Equity, and Mergers and Acquisitions | 3 |
| ACCT 315 | Business Data Streams and Issues | 3 |
| ACCT 461 | Entrepreneurship and Accounting Information | 3 |
| ACCT 384 | Accounting Information Systems and Analytics | 3 |
| I E 305 | Engineering Economic Analysis | 3 |
| I E 420 | Engineering Problem Solving with R | 3 |
| I E 441 | Industrial Engineering Design | 3 |
| I E 452 | Introduction To Systems Engineering And Analysis | 3 |
| I E 470 | Systems Engineering and Project Management | 3 |
| I E 481 | e-Commerce Systems Engineering | 3 |
| I E 483 | Data Mining | 3 |
| M E 412 | Ethical Responsibilities of a Practicing Engineer | 3 |
| M E 415 | Mechanical Systems Design | 3 |
| M E 416 | Mechanism Design and Analysis | 3 |
| M E 475 | Modeling and Simulation | 3 |
| M E 484 | Technology, Globalization and Culture | 3 |
| STAT 332 | Visual Communication of Quantitative Information | 3 |
| STAT 471 | Introduction to Experimental Design | 3 |
| STAT 473 | Introduction to Survey Sampling | 3 |
| STAT 475 | Introduction to Multivariate Data Analysis | 3 |
| STAT 482 | Regression for Social and Behavioral Research | 3 |
| ECON 401 | Topics in Microeconomics | 3 |
| ECON 416 | Industrial Organization | 3 |
| ECON 418 | Introduction to Game Theory | 3 |
| ECON 431 | Managerial Economics | 3 |
| COM S 295 | Programming-based problem solving practices | 1 |
| COM S 319 | Construction of User Interfaces | 3 |
| COM S 363 | Introduction to Database Management Systems | 3 |
| COM S 472 | Principles of Artificial Intelligence | 3 |
| COM S 474 | Introduction to Machine Learning | 3 |
| CPR E 329 | Software Project Management | 3 |
| CPR E 331 | Application of Cryptographic Concepts to Cyber Security | 3 |
| CPR E 414 | Introduction to Software Systems for Big Data Analytics | 4 |
| CPR E 431 | Basics of Information System Security | 3 |
- ^
MIS majors should take MIS 435 instead of MIS 310 as the required course for the minor.
- *
STAT 326 is a prerequisite for this course.
Students are limited to three business majors/degrees/minors within the Ivy College of Business. This limit is on business majors/degrees/minors only, and does not apply to multiple majors/degrees/minors taken outside the Ivy College of Business.
Non-business students may not take more than 9 credits of 300- or 400-level business courses.
NOTE: Students must follow college-specific rules in selecting courses. The college representatives will be responsible for advising students in their college, and will inform students about the details of the college rules.
For more information on the undergraduate minor in Business and Technology Consulting, please visit: https://ivybusiness.iastate.edu/degree/zminors-and-certificates/
Undergraduate Minor in Marketing
The Department of Marketing also offers a minor for non-Marketing majors in the Ivy College of Business. The minor requires 15 credits from an approved list of courses, including at least 6 credits in courses numbered 300 or above taken at Iowa State University with a grade of C or higher. The minor must include at least 9 credits that are not used to meet any other department, college, or university requirement. Students with declared majors have priority over students with declared minors in courses with space constraints.
| Required Courses (6 credits): | ||
| MKT 340 | Principles of Marketing | 3 |
| MKT 342 | Foundation Of Personal Selling | 3 |
| Elective Courses (9 credits): | ||
| Select nine credit hours from 300- or 400-level Marketing courses. * | ||
- *
Only 3 credits of MKT 495 may count as a Marketing minor choice elective.
Students are limited to three business majors/degrees/minors within the Ivy College of Business. This limit is on business majors/degrees/minors only, and does not apply to multiple majors/degrees/minors taken outside the Ivy College of Business.
For more information on the undergraduate minor in Marketing, please visit: https://ivybusiness.iastate.edu/degree/zminors-and-certificates/
Undergraduate Certificate in Professional Sales
Purpose
The certificate in professional sales is a course of study administered by the Department of Marketing in the Ivy College of Business. It is designed for all undergraduate majors who wish to enhance their degree and employment possibilities by adding expertise in professional selling. The certificate program will equip students with knowledge and skills related to developing and managing mutually beneficial relationships with customers. The certificate program is built on a strong theoretical background but emphasizes applications and practice. The certificate provides students with an opportunity to learn about the ethical, technological, analytical, and global aspects of professional sales.
Learning Outcomes
After completing the certificate in professional sales, students will be able to:
- Identify and describe the steps in a relational selling process to create value and achieve customer satisfaction,
- Apply the sales technology, skills and knowledge to business problems,
- Enhance oral communication skills and basic business writing skills,
- Build a network and develop professional relationships through corporate participation in the sales program, and
- Enhance career management options by gaining a better understanding of sales as a career option.
Requirements
The certificate in professional sales requires the completion of at least 7 courses, totaling 21 credit hours. At least 12 credits should be taken at Iowa State University.
| Required Courses (12 credits): | ||
| MKT 340 | Principles of Marketing | 3 |
| MKT 342 | Foundation Of Personal Selling | 3 |
| MKT 442 | Sales Management | 3 |
| MKT 450 | Advanced Professional Selling | 3 |
| or MKT 452 | Sales Enablement Tools and Technology | |
| Elective Courses (9 credits): | ||
| Select 9 credits of electives from the following list: | ||
| A M D 275 | Retail Merchandising | 3 |
| A M D 377 | Visual Presentation and Promotions | 3 |
| ACCT 461 | Entrepreneurship and Accounting Information * | 3 |
| ADVRT 336 | Advertising Account Management | 3 |
| AESHM 222 | Creativity on Demand | 3 |
| AESHM 238 | Human Resource Management | 3 |
| AESHM 270F | Supervised Work Experience II: Event Management | 1-2 |
| AESHM 272 | Fashion Show Production and Promotion | 2-3 |
| AESHM 287 | Principles of Management in Human Sciences | 3 |
| AESHM 340 | Hospitality and Apparel Marketing Strategies | 3 |
| AESHM 365 | Event, Hospitality, and Retail Risk Management | 3 |
| AESHM 421 | Developing Global Leadership: Maximizing Human Potential | 3 |
| AESHM 472 | Fashion Show Management | 2-3 |
| AESHM 474 | Entrepreneurship in Human Sciences | 3 |
| AGEDS 311 | Presentation and Sales Strategies for Agricultural Audiences | 3 |
| ARTID 250 | Fundamentals of Interior Design | 2 |
| ARTID 251 | Human Factors in Interior Design | 3 |
| ARTID 261 | Graphic Communication for Interior Design I | 3 |
| ARTID 263 | Graphic Communication for Interior Design II | 3 |
| C E 206 | Engineering Economic Analysis and Professional Issues in Civil Engineering | 3 |
| COMST 211 | Interpersonal Communication | 3 |
| COMST 214 | Professional Communication | 3 |
| COMST 218 | Conflict Management | 3 |
| COMST 310 | Intercultural Communication | 3 |
| COMST 311 | Relational Communication | 3 |
| COMST 313 | Leadership Communication Theories | 3 |
| COMST 314 | Organizational Communication | 3 |
| COMST 317 | Small Group Communication | 3 |
| COMST 319 | Communication Training and Development | 3 |
| COMST 325 | Nonverbal Communication | 3 |
| COMST 330 | Computer Mediated Communication | 3 |
| COMST 450 | Special Topics in Communication Studies | 3 |
| ECON 235 | Introduction to Agricultural Markets | 3 |
| ECON 236 | Agricultural Selling | 3 |
| ECON 334 | Entrepreneurship in Agriculture | 3 |
| ECON 337 | Agricultural Marketing | 3 |
| ENGL 309 | Proposal and Report Writing | 3 |
| ENGL 314 | Technical Communication | 3 |
| ENGL 332 | Visual Communication of Quantitative Information | 3 |
| ENTSP 310 | Entrepreneurship and Innovation * | 3 |
| ENTSP 367 | International Entrepreneurship * | 3 |
| ENTSP 410 | Social Entrepreneurship * | 3 |
| ENTSP 480 | Applied Entrepreneurship: Executing New Ventures * | 3 |
| ENTSP 485 | Trends in Entrepreneurship * | 3 |
| EVENT 171 | Introduction to Event Management | 3 |
| EVENT 277 | Introduction to Digital Promotion in Event Management | 3 |
| EVENT 328 | Incentive Meeting Management | 3 |
| EVENT 333 | Entertainment Venue Management | 3 |
| EVENT 367 | Event Sales | 3 |
| EVENT 373 | Wedding Planning and Management | 3 |
| EVENT 378 | Sustainable Event Management | 3 |
| EVENT 379 | Nonprofit Fundraising Event Planning | 3 |
| EVENT 383 | Sports Event Management | 3 |
| EVENT 471 | Special Events Coordination | 3 |
| FIN 334X | Introduction to Financial Technologies and Cryptocurrencies * | 3 |
| FIN 371 | Real Estate Principles * | 3 |
| FIN 472 | Real Estate Finance * | 3 |
| HCM 301 | Introduction to the US Healthcare Industry * | 3 |
| HCM 302 | Economics for Healthcare Managers * | 3 |
| HORT 131 | Floral Design | 2 |
| HORT 132 | Wedding and Event Floral Design | 2 |
| HSP M 101 | Introduction to the Hospitality Industry | 3 |
| HSP M 260 | Global Tourism Management | 3 |
| HSP M 280 | Non-Alcoholic Beverages and Café Operations | 3 |
| HSP M 289 | Contemporary Club Management | 3 |
| HSP M 320 | Attractions and Amusement Park Administration | 3 |
| HSP M 383 | Wine and Spirits in Hospitality Management | 2 |
| HSP M 383L | Wine, Spirits, and Mixology Laboratory in Hospitality Management | 2 |
| HSP M 385 | Beer and Brewed Beverages in Hospitality Management | 1 |
| HSP M 437 | Hospitality Technology Applications | 3 |
| HSP M 487 | Fine Dining Management | 3 |
| HSP M 540 | Strategic Marketing | 3 |
| I E 305 | Engineering Economic Analysis | 3 |
| I E 430 | Entrepreneurial Product Engineering | 3 |
| I E 434X | Entrepreneurial Product Engineering Design Project | 3 |
| I E 450 | Technical Sales for Engineers | 3 |
| INTST 295 | International Experience Abroad | 1-8 |
| INTST 350 | Topics in International Studies | 2-4 |
| KIN 399 | Recreational Sport Management | 3 |
| MGMT 422 | Negotiation and Conflict Resolution * | 3 |
| MGMT 470 | Leadership and Change Management * | 3 |
| MGMT 471 | Introduction to Human Resource Management * | 3 |
| MKT 410 | Promotional Strategy * | 3 |
| MKT 445 | Customer Relationship Management * | 3 |
| MKT 451 | Omnichannel Marketing * | 3 |
| MKT 455X | Managing for Creativity and Innovation * | 3 |
| MKT 456X | Digital Marketing Analytics * | 3 |
| P R 220 | Principles of Public Relations | 3 |
| P R 305 | Publicity Methods | 3 |
| PSYCH 280 | Social Psychology | 3 |
| PSYCH 314 | Motivation | 3 |
| PSYCH 327 | Persuasion and Social Influence | 3 |
| PSYCH 380 | Social Cognition | 3 |
| PSYCH 450 | Industrial Psychology | 3 |
| SCM 340 | Project Management * | 3 |
| SCM 440 | Supply Chain Information Systems * | 3 |
| SCM 473 | War and Peace and Supply Chains * | 3 |
| SCM 486 | Principles of Purchasing and Supply Management * | 3 |
| SP CM 110 | Listening | 3 |
| SP CM 312 | Business and Professional Speaking | 3 |
| SP CM 323 | Gender and Communication | 3 |
| WLC 119 | Introduction to World Languages | 3 |
- *
Business courses listed as electives are available only to business majors. Non-business majors are limited to the 12 credits of required business courses for the certificate.
In addition to the courses listed, independent study/special topics or other courses may count as electives for the certificate. Please contact the director of the Professional Sales Program or the chair of the Marketing Department for prior approval of an elective.
The X designation after a course number indicates this is an experimental course offered by the Department. Although in an experimental phase, these courses are open for registration just the same as permanent courses listed in the course catalog and count as elective choices in the major.
Students need to fulfill the course prerequisites set by the Ivy College of Business.
A minimum of 9 credits used for the certificate may not be used to meet any other department (e.g. MKT 340 & MKT 342 cannot count for marketing majors), college, or university requirement for the baccalaureate degree except to satisfy the total credit requirement for graduation and to meet credit requirements in courses numbered 300 or above.
A certificate is not awarded until baccalaureate requirements are fulfilled.
Courses taken for the certificate may not be taken on a pass/not-pass basis.
A cumulative grade point average of at least 2.0 is required in courses taken for the certificate.
For more information on the undergraduate certificate in Professional Sales, please visit: https://ivybusiness.iastate.edu/degree/zminors-and-certificates/
Graduate Programs
The Department of Marketing participates in the full-time and part-time Master of Business Administration (MBA) and the PhD in Business and Technology programs.
Master of Business Administration (MBA)
The MBA is a 48-credit, non-thesis, non-creative component curriculum. Thirty of the 48 credits are core courses and the remaining 18 are graduate electives. Within the MBA program, students may develop an area of specialization in marketing.
Student Learning Outcomes
Upon graduation, MBA students will:
- Demonstrate effective communication skills
- Effectively lead and work in diverse teams
- Critically solve business problems
- Integrate ethical and global perspectives in decision making
For more information about the MBA program with a specialization in Marketing, please visit: https://ivybusiness.iastate.edu/mba-full-time-details/
Ph.D. in Business and Technology
The PhD in Business and Technology with a Marketing (MKT) specialization is a 56 credit (minimum) curriculum designed around four interrelated areas (core, specialization, minor, and research methods) and dissertation. The focus of the specialization is on marketing issues relating to strategic decision making, understanding consumer preferences and behaviors, and using data analytics for increasing the performance of the firm.
Student Learning Outcomes
Upon graduation, PhD students will be able to:
- Understand and advance knowledge
- Create knowledge through original research
- Teach effectively in an institution of higher education
For more information about the PhD program with a specialization in Marketing, please visit: https://ivybusiness.iastate.edu/phd/phd-marketing/